Showing posts with label Digital Marketing Strategy. Show all posts
Showing posts with label Digital Marketing Strategy. Show all posts

Monday, September 8, 2025

We are NeeStaNan Infrastructure Projects Digital Strategy Partner

Posted on 1:11 PMby


 
2Create360 Digital Marketing is honoured to announce its selection as the exclusive digital strategy and marketing partner for the transformative www.NeeStaNan.ca project. This flagship initiative, which stands at the confluence of economic innovation and community advancement, represents one of the most significant infrastructure undertakings in Canada’s recent history. Through a robust digital mandate, 2Create360 is entrusted to architect and deploy an integrated online strategy that amplifies awareness, stakeholder engagement, and the enduring socioeconomic legacy of NeeStaNan.


We are deeply proud to be aligned with an endeavour of such profound scale, purpose, and humanitarian intent. The opportunity to help narrate and elevate the NeeStaNan legacy—bringing together Indigenous and non-Indigenous voices in pursuit of reconciliation, sustainable prosperity, and national advancement—resonates strongly with our mission and values. With great responsibility, we will deploy cutting-edge digital solutions, compelling multi-format content, and rigorous analytics to ensure that the impact, vision, and promise of NeeStaNan are powerfully communicated to audiences across Canada and beyond.


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A message from Tom Jackson , Senior VP @ NeeStaNan
I am  sharing a video about the NeeStaNan project—that can transform Canada’s destiny. Right now, we are feeling the impact of U.S. trade tariffs. Too often, our natural resources are trapped inland, leaving our economy vulnerable and our options limited. The NeeStaNan corridor changes that. It opens a pathway from Alberta, Saskatchewan, Manitoba and Ontario to the world by building crucial infrastructure—rail, ports, and airports—connecting our communities to global markets and new opportunities.  Source

Randeep (Ron) Singh
Senior Digital & AI Strategist

Tuesday, September 2, 2025

Storytelling in the Age of AI: Lessons from the Nee Sta Nan Project

Posted on 11:53 AMby

Storytelling in the Age of AI: Lessons from the Nee Sta Nan Project

Every meaningful initiative begins with a story. Not just the facts and figures, but the deeper narrative that connects people to purpose. The #NeeStaNan Project is no exception—it’s a blueprint for collective progress, and its impact depends on how well that vision is communicated.What excites me most is not only the project itself, but the way we are telling its story.

Recently, we produced a video explaining the initiative and its benefits.



 At first glance, it may appear to be just another piece of campaign content. But beneath the surface lies a shift in how ideas are being crafted and shared in the digital era.

Here’s what happened:

  • With #PerplexityAI, we conducted broad research, gathering resources and perspectives that would normally take a team of analysts days to compile.

  • With #ChatGPT, we transformed those findings into structured briefs, identifying key themes and shaping them into a coherent narrative.

  • With Google #NotebookLM, we curated the materials into a voice that could explain the project clearly, synthesizing insights into a video script.

From start to finish, the process took less than an hour. That alone is striking—but the deeper significance lies elsewhere.

A Shift in Creative Strategy

We are entering a moment where the mechanics of content creation are no longer the bottleneck. What matters now is clarity of vision, discernment in selecting the right tools, and the ability to orchestrate them toward a purposeful outcome. In other words, strategy is once again at the forefront.

AI is not replacing storytellers; it is reframing their role. Instead of getting lost in the weeds of production, strategists can focus on what truly moves audiences: insight, authenticity, and resonance. The tools handle the scaffolding. We provide the architecture of meaning.

The Force Multiplier

For initiatives like NeeStaNan—where awareness, education, and mobilization are essential— this is more than a convenience. It is a force multiplier. It allows us to bring narratives into the world at the speed of relevance, without compromising on depth or nuance.

The video is just the beginning. What it really represents is a shift in mindset: from seeing AI as an automation gimmick to embracing it as a creative partner. When used thoughtfully, these systems don’t dilute human expression—they expand it.

A New Paradigm of Storytelling

As strategists, we are being invited into a new paradigm of storytelling. The question is not whether AI will shape the way we communicate, but how consciously and creatively we choose to use it.

I believe the NeeStaNan Project is a perfect example of what’s possible when purpose meets innovation. And in many ways, it signals a broader truth: the future of storytelling belongs to those who can combine human imagination with intelligent systems to move ideas, and people, forward.


 Randeep (Ron) Singh
Senior Digital & AI Strategist

Friday, April 11, 2025

Social Media Platforms

Posted on 2:13 PMby

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Top References Used:

  •  Hootsuite's Digital 2022 Report: A comprehensive report on the state of digital marketing, including social media usage and trends.
  • Statista's Social Media Statistics: A reliable source for social media statistics, including user numbers, engagement rates, and demographics.
  • Pew Research Center's Social Media Fact Sheet: A fact sheet on social media usage in the United States, including demographics and trends.
  • eMarketer's Digital Marketing Reports: A series of reports on digital marketing trends, including social media advertising and influencer marketing.
  • Social Media Examiner's Industry Reports: A series of reports on social media marketing trends, including platform-specific insights and best practices.

Friday, October 14, 2022

Blue Cart Recycling Marketing Campaign

Posted on 11:58 AMby

Blue Cart Recycling

Digital Marketing Campaign


First of a kind Digital Marketing Campaign for the City of Calgary Blue Cart Recycling Project.  The Goal was to develop an Interactive and engaging online presence to educate citizens on how and what to recycle. Included a list of Frequently asked questions. an interesting KPI was the reduced number of phone calls to the City of Calgary 311 Center.   As Team lead, i helped architect the campaign , assisted with the development of all media assets, including story boarding the video componenet.

The entire online presence was developed using a combination of Flash, action script, Javascript and ASP.



The Team and the City of Calgary was awarded an interactive Media Award for this project.  A well earned award if i may say so myself.

The following is a Video of how the component worked on the website.  The project was de commissioned after the campaign expired.




Thursday, September 10, 2020

HOW DIGITAL MARKETING WILL DRIVE YOUR BUSINESS POST-PANDEMIC

Posted on 10:07 AMby


HOW DIGITAL MARKETING WILL DRIVE YOUR BUSINESS POST-PANDEMIC


The fast-paced nature of digital marketing renders it an industry uniquely attuned to the need for constant adaptation in an ever-changing environment. 

But in the last few months the world as we know it feels altered almost beyond recognition. While we adjust to these changes as individuals, so too do the needs and wants of consumers – meaning all types of businesses must evolve faster than ever 

And as lockdown has forced many businesses to close their physical premises, there has been an inevitable spike in eCommerce that doesn’t look likely to slow down in the near future. Those businesses which were already prepared for online trading when the lockdown began are well placed to pivot as it begins to lift, but those who are not yet switched on to the digital world will have to get onboard and online as soon as possible. 

The digital marketing industry has a valuable opportunity to lead the way into new forms of communication and connection, whether that is business to business, business to consumer, or even nurturing connections between individuals. But anyone looking to harness that power needs to understand how and where to start. 


SO WHAT’S CHANGING?

It might be more pertinent to ask what hasn’t changed? 

But as we move forward and begin to leave lockdown, business owners need to understand what exactly will be different about the way we trade online as well as in the real world. 

For instance, take a look at the ways in which a variety of industries and everyday practices have attempted to digitise themselves. From pubs hosting pub quizzes via Zoom, to events like food and music festivals taking place online, businesses are turning digital not just to make profit, but to build long-term relationships with their customers that secure the interest for the future. 

Businesses that focus solely on profit will lose out on these relationships, and in turn will miss opportunities to build customer loyalty. And as online presence becomes ever more vital for communication, digital marketing is an opportunity not simply to sell your product or service, but to also connect with customers in more meaningful ways for the long-term. 

For those looking to strike the right balance between the two, digital marketing will be the tool that drives your business post-pandemic for the short-term and long-term, allowing for adaptation, growth and ultimately, success. 


So where do you start?

DEVELOPING BRAND RECOGNITION AND ACCESSIBILITY

Achieving brand recognition through digital marketing may seem like a tactic better suited to large scale businesses. 


But in fact, many small businesses can develop their image and raise brand awareness via digital marketing too and as it can be more affordable and accessible than traditional marketing and advertising, it contributes to levelling the playing field in many markets. 


With hashtags like #SupportSmallBusiness trending on social media, it’s clear that not only are consumers relying on online sellers, but they’re actively seeking out small and often local businesses to support. 


When raising your brand profile, you need to be certain about your brand image, and focus your digital marketing strategy on conveying that image to your customers. But bear in mind that your brand should not only be recognisable but accessible too – if your name is new to them, they need to be able to find out about you pretty quickly. Vital information such as operating hours, contact details and location are top priority, but the more information is available the better. 


There are plenty of ways to make this information available that don’t have to be complicated or expensive. Start by claiming your Google My Business profile. It’s totally free, and will appear when customers search for you online, bringing all the information we mentioned to the top of the search engine. You can also include a link to your website, if you have one. 


If you don’t have a website but you’re in a position to start one, it’s a worthy investment for a number of reasons. For a start, it collects all information about your business in one place and is a great chance to develop that brand image we discussed before. You can also share content that is relevant to your business, such as case studies and success stories, customer reviews, blogs relevant to your industry. You can even create an online inventory to allow customers to buy directly from your website – an invaluable opportunity in the eCommerce era. 


Of course, not every business has the resources to start a website from scratch, in which case there are plenty of practical alternatives that are useful for getting your name out there, developing a brand profile, and ensuring that you are available and accessible to customers.


USER ENGAGEMENT & SOCIAL MEDIA STRATEGY

It goes without saying that a social media presence is a necessity for any business operating in the 21st century. 


And in the wake of social distancing, social media has become a crucial tool for unity, connection and communication. Therefore, your social media channels are the perfect platform to distinguish your brand by proving to your customers that you are invested in more than profit. 


When considering social media content, remember to be constantly aware of your brand image and the way you wish to be perceived. If you’re proud to be a local brand and what customers to see that, advertise it! Getting involved with local issues such as charity campaigns proves to customers who are looking local that you are invested in your community. 


Invest in positivity too, wherever you find it. It’s great to have content that’s directly related to your products and services but sharing non-business-related content such as positive news stories keeps your name appearing on people’s timelines and builds positive associations. Just be mindful not to share too much peripheral content, as people don’t like to feel spammed. 


When selecting content for social media, it’s also important to consider that the tone is appropriate and timely. The unpredictable nature of the current circumstances means that your well thought out post created on a Monday might not respond well to Tuesday’s customer demands or social conversations. 


Following people and brands on social media yourself will allow you to observe these changing needs, but don’t be afraid to ask directly! Use social media as a listening tool to ask your customers what content they want to see from you, what they think of your products, and what services they’d like to see. 


 Customer engagement of this nature is also valuable for another form of content, and that is user-generated content. If you have a strong customer base, some forms of user-generated content will appear organically without you having to ask – users posting pictures of products they’ve received from you, for instance. Sharing this type of content from satisfied customers is great, as it reassures them that you’re invested in their satisfaction once they’ve received the product, but it acts as a testimony to your reliability and quality too. 


Again, don’t feel like you should sit and wait for this content to appear – ask customers to share their thoughts and opinions with you for maximum engagement. Not only does it help you appear tuned in and invested, but it will likely yield some valuable feedback too.



Tuesday, September 8, 2020

Digital Marketing Strategy for Small Businesses

Posted on 11:50 AMby


Digital Marketing Strategy for Small Business.



Digital Marketing Strategy for Small Business.


A well-planned digital marketing strategy helps your business stay competitive. It means your website, online store, social media channels, email communications and any other online activities are all optimised towards your business goals. Your digital strategy will include key elements such as:


    Website design

    SEO (how well do you show up in searches?)

    Online advertising (such as pay-per-click)

    Social media (e.g. Twitter, Facebook, LinkedIn, Instagram)

    Apps

    Email marketing

    Content marketing


What is a digital strategy?


Your digital strategy will be a key part of your overall business strategy. Business is increasingly conducted online, so your digital strategy simply covers this aspect of your business. If your business operates exclusively online, then your digital and business strategy may be virtually the same thing.


Here are some guidelines to consider when creating your digital strategy.


  •     Plan first. Think about your customer’s perspective and what they’ll be looking for on your website. Make their journey and experience as easy and positive as you can.
  •     Stay up to date. The internet and its associated technologies are constantly evolving. Make sure you educate yourself regularly on trends and developments, such as by subscribing to publications or attending seminars, so you can keep pace with competitors or get ahead. Also ensure that your content stays fresh and that the site is well-maintained. Online stores especially should be updated as often as necessary.
  •     Choose your platforms. Select the social media platforms that suit your brand and are used by your target audience. Don’t feel you have to be everywhere, especially if your customers aren’t.
  •     Budget appropriately. Some online activity may be free, but other areas can be very cost-heavy. Talk to your accountant to ensure you are spending efficiently and in line with your business plan.


Designing your website


Your website is more than a shop window. It should engage customers and reflect your values. It also needs to be simple to use and easy to navigate.


Make sure the style suits the kind of business you are and the services or products you offer. That said, you shouldn’t just copy your competitors if you want to stand out. Investment in a professionally designed and built website is never wasted – professional designers can capture the right look and feel while also being unique to you, so no-one can easily copy you. You may also want to engage UX (user experience) designers to ensure your customers have the smoothest possible journey.


Read our article Selling Online to learn more about this area.

Social media


Social media can drum up interest in your business – if you get it right. Merely ‘being on Twitter’ isn’t enough – you need to choose your platform carefully, build a strategy and commit to it. Each of the major platforms has its own strengths, limitations and unique features, so choose carefully.

Facebook


Ever popular with the largest user base, Facebook is great for sharing links, images and videos. It allows you to link to events, join groups and launch paid promotions. The average age of users is rising, so it’s great for older audiences but less effective for the young. Promoted content can be particularly good value for money.


Summary: A bit old-hat, but still effective.

Twitter


Regarded as the best platform for social customer service, Twitter is fast paced and reactive. Users post messages of up to 280 characters and share all sorts of content. Like Facebook, you can pay to promote content, although it’s generally not as effective for the price.


Summary: Best for raising awareness and building contacts rather than directly marketing.

Instagram


This is a visual social media platform, so ideal for your videos and photos. Essentially for mobile devices, Instagram has a younger user profile, although older people are embracing it more and more.


Summary: Particularly effective for targeting audiences with a short attention span.

LinkedIn


Here’s the largest network for professionals. You can use it to add and find connections, join groups and search by company location, industry and skill.


Summary: Essential for building B2B contacts – just don’t expect to find any customers on there.

YouTube


This is a video-sharing platform with over a billion users. You can upload, view, rate, share, subscribe to and comment on content.


Summary: Useful not just for marketing but for supporting your own products with tutorials, help videos etc. If you can post something people find useful, the potential is limitless.

Getting started on social media


Once you’ve chosen your platforms, plan your social media strategy accordingly. Before you start actively marketing you may have to do a lot of groundwork, building up your followers, developing a presence and getting people interested. Engage with people, react to comments and contribute to conversations that are relevant to your business. Join groups and follow key players in your industry.


Social media respect is hard-won and easily lost, so tread carefully. If you build up a large following only to spam them with sales messages, you’ll wreck all your hard work. Bear these rules in mind:


    Be respectful

    Be interesting

    Be useful


Use your social media channels to give people something for free, even if it’s just your sense of humour or your favourite recipes. Then they may reward you by checking out your products.

Engaging through email


Email marketing can be a very cost-effective way to reach new customers and retain existing ones. Here’s what you need to get started.

Build a good list


Your emails need to reach the right people, and the best way to find them is through a lead capture form on your website. Offer people something interesting and relevant, like an engaging piece of content relating to your market, in exchange for their email address and permission to send occasional emails. Make sure people know what they’re signing up for when they submit their contact details.

What type of email?


You might want to write a regular email newsletter, launch a promotion, send seasonal messages or create a loyalty program. Just ensure that you’re sending something of value to your customers, so they get in the habit of opening your emails rather than just deleting them. For every piece of marketing, have something that people will read for its own sake.

Design and content


Always keep your goal and your customer in mind when creating your email campaign. Segment your contacts into smaller lists with similar interests. This will make it much easier to craft a relevant message for each group. Make sure your call to action is clear and concise too. Your design needn’t try too hard. It should reflect your business and be appealing, but not busy or cluttered.

Analyse performance


How did your emails do? Keep a close eye on performance and you can tune your next message to make it even more effective.

What is SEO?


SEO stands for Search Engine Optimisation. It’s all about boosting your online visibility and getting your website noticed. Put simply, good SEO means a higher ranking.


To achieve really effective SEO, you probably need an expert partner with experience in this field. They will be able to analyse your website, research and develop keywords, optimise content and measure success for you.

What is content marketing?


Content marketing is about attracting customers by giving them something interesting, informative, useful or entertaining – usually for free. In the process, you can draw traffic to your site, attract the right kind of audience, give them something they will appreciate and develop your brand at the same time.


Content marketing may include:


    Blogs

    Articles

    News

    Videos

    Podcasts

    Surveys

    Memes

    Useful tools


The list goes on. ‘Content’ is simply anything that people will consume online for its own sake, and hopefully share with others. In the process, users will come across your brand and (hopefully) be tempted to explore it further. Just make sure that your content has a strong connection with what you’re offering in terms of products or services.


Remember, no part of business changes faster than the digital sphere, which is why your digital strategy needs to be flexible, agile and always ready to develop into new areas.


For help with your Digital Marketing Strategy Click Here.
LogoLineRon Singh
Author / Digital Strategist

LinkedIn icon   Twitter icon   Instagram icon   
For More Information Visit digitalmarketing.2create360.com.

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