Tuesday, January 17, 2023

Metaverse & Web3: The future awaits

The metaverse, also known as the virtual universe, is a concept that refers to a collective virtual shared space that is created by the convergence of physical and virtual reality. Web3.0, on the other hand, refers to the next evolution of the internet, characterized by decentralized networks and the use of blockchain technology. Together, the metaverse and web3.0 have the potential to change the future for future generations in several ways.

One of the most significant ways that the metaverse and web3.0 may change the future is by providing new opportunities for social interaction and collaboration. In a metaverse, people will be able to interact with each other in a virtual environment, regardless of their physical location. This could lead to a more connected and inclusive society, where people from all over the world can come together and collaborate on projects, regardless of their physical location.

Another way that the metaverse and web3.0 may change the future is by providing new opportunities for learning and education. In a metaverse, people will be able to interact with virtual simulations and simulations of real-world environments, which could provide new ways of learning and understanding complex concepts. Additionally, web3.0 could change the way we access and share information, education could become more accessible and democratized.

The metaverse and web3.0 could also change the way we conduct business and commerce. The metaverse could provide a new platform for online shopping, where customers can interact with products in a virtual environment, and web3.0 could enable decentralized marketplaces where transactions are made directly between individuals without the need for intermediaries. This could lead to a more efficient and transparent economy.

On the other hand, the metaverse and web3.0 could also have negative impacts on society. The increased use of virtual reality and online interactions could lead to a decrease in face-to-face interactions and a rise in social isolation. Additionally, the increased use of virtual environments could lead to an increased risk of cybercrime and online fraud.

Overall, the metaverse and web3.0 have the potential to change the future for future generations in both positive and negative ways. It will be important to closely monitor the development of these technologies and take steps to mitigate any negative impacts while maximizing the positive potential. 

Digital Transformation: Key to Growth and Survival.

Digital transformation is the process of using technology to fundamentally change how businesses operate and deliver value to customers. In today's digital age, it has become increasingly important for businesses to embrace digital transformation in order to thrive and grow.

One key way that digital transformation can help businesses is by increasing efficiency and automation. By replacing manual processes with digital ones, businesses can reduce the time and resources required to complete tasks, freeing up employees to focus on more strategic, value-adding activities. For example, using digital tools to automate accounting and financial processes can save a business significant time and money.

Another way that digital transformation can help businesses is by providing new and improved ways to interact with customers. With the rise of digital channels such as social media and e-commerce, businesses now have more opportunities than ever to engage with customers and build relationships. By leveraging these digital channels, businesses can gain valuable insights into customer preferences and behavior, which can be used to improve products, services, and marketing strategies.

Digital transformation can also help businesses to scale and expand by providing access to new markets and customers. With the ability to reach customers globally via the internet, digital channels have made it possible for small businesses to gain access to new markets and customers. This can help businesses to grow and scale by increasing their customer base and revenue streams.

Another way that digital transformation can help businesses to scale and grow is by providing access to new technologies and platforms. With the fast-paced development of technology, businesses can now leverage new tools and platforms to improve their operations and gain a competitive advantage. For example, using cloud-based services can enable a business to scale its operations quickly and efficiently without having to invest in expensive IT infrastructure.

In conclusion, digital transformation is essential for businesses that want to thrive and grow in today's digital age. By increasing efficiency, improving customer interactions, and providing access to new markets and technologies, digital transformation can help businesses to scale and expand in ways that were previously not possible. Businesses that embrace digital transformation will have a better chance of success in today's fast-paced and competitive environment. 

Contact 2create360.com  for how we can help you with your digital transformation effort.

Friday, October 14, 2022

Blue Cart Recycling Marketing Campaign

Blue Cart Recycling

Digital Marketing Campaign

First of a kind Digital Marketing Campaign for the City of Calgary Blue Cart Recycling Project.  The Goal was to develop an Interactive and engaging online presence to educate citizens on how and what to recycle. Included a list of Frequently asked questions. an interesting KPI was the reduced number of phone calls to the City of Calgary 311 Center.   As Team lead, i helped architect the campaign , assisted with the development of all media assets, including story boarding the video componenet.

The entire online presence was developed using a combination of Flash, action script, Javascript and ASP.

The Team and the City of Calgary was awarded an interactive Media Award for this project.  A well earned award if i may say so myself.

The following is a Video of how the component worked on the website.  The project was de commissioned after the campaign expired.

Tuesday, August 9, 2022

When will businesses adopt Web3?

The decentralized web and metaverse are excellent ideas, but they still have some kinks to work out before they're ready. For example, DAOs will need a legal status in most places around the world if they're going to work properly. Regulators are racing to keep up with how quickly Web 3.0 innovators are moving. They've marginally kept an eye on what has been happening so far, but there is still a lot of work that needs to be done before the future of the Web becomes clearer. Businesses shouldn't wait too long to start thinking about how they can integrate decentralized technologies into their business. Here are a few ways to prototype your initial steps into this new world of work:

  • In order to create a better and more adaptable business, DAOs can help professionals without boundaries transcend their limitations. Consider creating a DAO that enables the broader community of stakeholders in your business to participate in promoting your brands or crowdsourcing ideas for innovation.

  • Increasingly, people are turning to companies who have ESG goals outsource them to a DAO governed by their company stakeholders. This is an exciting development, as it means that people working together can achieve major social and environmental goals..

  • Identify opportunities and use cases in your core processes where the gradual transition to metaverse will add value, and include them in your digital transformation agenda.

The Web3 technology will change the way things are done in an organisation. Are you and y our business ready for that?

Sunday, January 30, 2022

Make writer's block a thing of the past. with AI


Photo by ThisIsEngineering from Pexels

Over Come Writers Block with ShortlyAI.

While AI is disrupting industries where-ever it is introduced, here is an AI tool that is fascinating in its ability to generate reasonably composed text with just a start seed word. 

  While its $65.00 a month may be a steep price for the curious dabbler, this tool looks like it could be a serious assent for the serious writer.

Click below to visit ShortlyAI.

Make writer's block a thing of the past."

Wednesday, January 20, 2021

Blockchain, Security and Interoperability


The technology’s unique aspects and vulnerabilities must be considered during the design process

One of the major selling points of blockchain is the ability to converge it with other core technologies of the Fourth Industrial Revolution in creative ways. Starbucks, for example, announced plans to develop an artificial intelligence-based demand forecast and logistics management system called Deep Brew. The artificial intelligence aspect of the system relies on data aggregated through the Internet of Things from the coffee company’s equipment and products, which can then be traced transparently through blockchain. Many governments have begun lending support to businesses to pursue such efforts by funding and developing the infrastructure necessary for smart cities and smart factories. As with most other technologies, the ultimate level of security that is afforded by blockchain technology boils down to decisions made during the design process. While many aspects of blockchain design, such as evaluating trade-offs among the confidentiality, integrity, and availability of data, are similar to or the same as those that apply to other cybersecurity evaluations, blockchain also involves often unique, added elements such as decentralization, consensus mechanisms, cryptography, and smart contracts.

Given the relatively early stage of the technology’s development, our understanding of blockchain’s vulnerabilities and related best practices grows every day. Its nascent state of development is an important consideration when it comes to scaling applications built on top of blockchain - especially those containing sensitive data. Another important technical consideration where blockchain is involved is interoperability. 

Currently, the options for communicating between blockchain systems are limited - which means often replicating or creating new siloes for information-sharing. There are several efforts underway to explore potential new commercial interoperability solutions, such as such as the open-source project Polkadot, the decentralized Cosmos network, and the Interledger network of exchanges, though they are all still at relatively early stages. Meanwhile standardization efforts, which are key to achieving cross-protocol information sharing, are also relatively immature when it comes to blockchain - and so far suffer from both limited coordination and uptake. In addition, blockchain interoperability needs to be envisioned beyond the infrastructure layer, and should involve platform considerations, like consensus mechanisms and authentication, in addition to business aspects like commercial models and legal frameworks.


AI and COVID-19

The pandemic may lead to a better understanding and appreciation of the value of human collaboration and interaction

COVID-19 has had inconsistent consequences on artificial intelligence. The pandemic has stressed the extraordinary nature of AI as both a front-line technology, and one that counts on the status quo, for example. Pioneering AI systems have played a role in tackling the health crisis by following its range, detecting possible drug treatments, and scrutinizing through thousands of published papers on the topic for insights. At the same time, the pandemic poses primary challenges to AI techniques. 

The version of AI now in everyday use, machine learning, relies on historic training data and adopts that the patterns recognized in that data are still pertinent. However, during unparalleled circumstances, this type of supposition can be knotty. Approaches to addressing this problem include using human know-how to recognize the places where the causal rules of the process still apply, and collecting new training data that more accurately reflect the changed conditions. 

As the pandemic lingers, we should be able to accumulate enough real-world examples of its impact to underpin AI systems that can do things like detect COVID-19 in lung scans, or automatically filter out harmful misinformation about the pandemic.

However, we must not push aside the principles that govern AI use in our rush to address the crisis. Contact tracing apps, for example, have raised concerns about the collection of sensitive personal health and location data, and while it may be tempting to make exceptions during a crisis it may prove challenging to close these doors once they are opened. There has also been growing concern that the pandemic will accelerate the replacement of human workers with AI. While we might expect greater automation in situations where safety and distancing measures for a workplace are costly or infeasible, high levels of pandemic-related unemployment may actually reduce the cost of human labour and therefore bolster hiring in other areas. 

AI is still a relatively new technology, and its adoption requires investment and risk that companies in a crisis mode may not be ready for. And, many of the jobs most affected by the pandemic require face-to-face human interaction - the skill AI is least able to learn. It is possible that the pandemic will therefore lead to a better appreciation of the value of human contact, and new ideas about how to preserve it in the future.

Thursday, September 24, 2020

Sunday, September 13, 2020

Facebook Advertising


Reach highly targeted audiences at relatively low costs through Facebook Ads 

Facebook is the biggest name in paid social – and for good reason. Due to the nature of the platform and the data it collects from users, Facebook targeting options are almost infinitely detailed. This makes it an obvious choice for targeting new audiences based on interest, demographics, location, behaviour and more.

Once those new audiences have converted, Facebook ads can improve customer loyalty and repeat sales. We work with your data to create remarketing audiences to reach users that have previously engaged with your ads, been on your website or bought a certain product.

Facebook leads the way on innovation, constantly launching new tools to improve campaign performance. As a Facebook Marketing Partner Impression can test and adopt new features before they are rolled out, attend training events and communicate directly with Facebook for resources and troubleshooting.

 Facebook Advertising Services

Facebook offers a wide range of services to advertisers via its Facebook Ads platform including, but not necessarily limited to:

Outbound Marketing

Facebook’s ad network is by far the most developed of the social media advertising platforms. The average cost per click is often cheaper than paid search, yet the targeting options can be much more advanced. This makes Facebook advertising ideal for discovering new markets - test a range of variables to find the ones which work.

The quantity and quality of data Facebook holds about its users is enough to get any marketer excited. Combine this with the ability to geographically target for some incredibly cost-effective campaigns.


Using Facebook's targeting pixel provides even greater opportunities by enabling your adverts to target people based on what pages of your website they have viewed or how recently they have purchased from you. If someone has put a product into their basket, for example, we can send adverts to them within Facebook to show them that product and encourage them to return to complete their purchase.

Audience Mirroring

The people most likely to buy from you in the future are often those who are most similar to people who bought from you in the past.Through audience mirroring, we are able to identify similar audiences to your existing customers and market to them with targeted Facebook adverts.

Integrated Campaigns

Facebook advertising works really well as an accompaniment to other techniques. When your target audience is exposed to your brand across platforms, they are more likely to engage with you.

You might choose to send out targeted ads to people you’ve initially attracted through SEO, or to run Lead Generation ads to expand your email marketing lists. Get in touch to find out more.