Sunday, January 30, 2022

Make writer's block a thing of the past. with AI

 


Photo by ThisIsEngineering from Pexels


Over Come Writers Block with ShortlyAI.

While AI is disrupting industries where-ever it is introduced, here is an AI tool that is fascinating in its ability to generate reasonably composed text with just a start seed word. 




  While its $65.00 a month may be a steep price for the curious dabbler, this tool looks like it could be a serious assent for the serious writer.

Click below to visit ShortlyAI.

Make writer's block a thing of the past."


Wednesday, January 20, 2021

Blockchain, Security and Interoperability



 

The technology’s unique aspects and vulnerabilities must be considered during the design process

One of the major selling points of blockchain is the ability to converge it with other core technologies of the Fourth Industrial Revolution in creative ways. Starbucks, for example, announced plans to develop an artificial intelligence-based demand forecast and logistics management system called Deep Brew. The artificial intelligence aspect of the system relies on data aggregated through the Internet of Things from the coffee company’s equipment and products, which can then be traced transparently through blockchain. Many governments have begun lending support to businesses to pursue such efforts by funding and developing the infrastructure necessary for smart cities and smart factories. As with most other technologies, the ultimate level of security that is afforded by blockchain technology boils down to decisions made during the design process. While many aspects of blockchain design, such as evaluating trade-offs among the confidentiality, integrity, and availability of data, are similar to or the same as those that apply to other cybersecurity evaluations, blockchain also involves often unique, added elements such as decentralization, consensus mechanisms, cryptography, and smart contracts.

Given the relatively early stage of the technology’s development, our understanding of blockchain’s vulnerabilities and related best practices grows every day. Its nascent state of development is an important consideration when it comes to scaling applications built on top of blockchain - especially those containing sensitive data. Another important technical consideration where blockchain is involved is interoperability. 

Currently, the options for communicating between blockchain systems are limited - which means often replicating or creating new siloes for information-sharing. There are several efforts underway to explore potential new commercial interoperability solutions, such as such as the open-source project Polkadot, the decentralized Cosmos network, and the Interledger network of exchanges, though they are all still at relatively early stages. Meanwhile standardization efforts, which are key to achieving cross-protocol information sharing, are also relatively immature when it comes to blockchain - and so far suffer from both limited coordination and uptake. In addition, blockchain interoperability needs to be envisioned beyond the infrastructure layer, and should involve platform considerations, like consensus mechanisms and authentication, in addition to business aspects like commercial models and legal frameworks.

www.2create360.com

AI and COVID-19




The pandemic may lead to a better understanding and appreciation of the value of human collaboration and interaction

COVID-19 has had inconsistent consequences on artificial intelligence. The pandemic has stressed the extraordinary nature of AI as both a front-line technology, and one that counts on the status quo, for example. Pioneering AI systems have played a role in tackling the health crisis by following its range, detecting possible drug treatments, and scrutinizing through thousands of published papers on the topic for insights. At the same time, the pandemic poses primary challenges to AI techniques. 

The version of AI now in everyday use, machine learning, relies on historic training data and adopts that the patterns recognized in that data are still pertinent. However, during unparalleled circumstances, this type of supposition can be knotty. Approaches to addressing this problem include using human know-how to recognize the places where the causal rules of the process still apply, and collecting new training data that more accurately reflect the changed conditions. 

As the pandemic lingers, we should be able to accumulate enough real-world examples of its impact to underpin AI systems that can do things like detect COVID-19 in lung scans, or automatically filter out harmful misinformation about the pandemic.

However, we must not push aside the principles that govern AI use in our rush to address the crisis. Contact tracing apps, for example, have raised concerns about the collection of sensitive personal health and location data, and while it may be tempting to make exceptions during a crisis it may prove challenging to close these doors once they are opened. There has also been growing concern that the pandemic will accelerate the replacement of human workers with AI. While we might expect greater automation in situations where safety and distancing measures for a workplace are costly or infeasible, high levels of pandemic-related unemployment may actually reduce the cost of human labour and therefore bolster hiring in other areas. 

AI is still a relatively new technology, and its adoption requires investment and risk that companies in a crisis mode may not be ready for. And, many of the jobs most affected by the pandemic require face-to-face human interaction - the skill AI is least able to learn. It is possible that the pandemic will therefore lead to a better appreciation of the value of human contact, and new ideas about how to preserve it in the future.

Thursday, September 24, 2020

Java founder

https://youtu.be/IT__Nrr3PNI

Sunday, September 13, 2020

Facebook Advertising


 

Reach highly targeted audiences at relatively low costs through Facebook Ads 

Facebook is the biggest name in paid social – and for good reason. Due to the nature of the platform and the data it collects from users, Facebook targeting options are almost infinitely detailed. This makes it an obvious choice for targeting new audiences based on interest, demographics, location, behaviour and more.

Once those new audiences have converted, Facebook ads can improve customer loyalty and repeat sales. We work with your data to create remarketing audiences to reach users that have previously engaged with your ads, been on your website or bought a certain product.

Facebook leads the way on innovation, constantly launching new tools to improve campaign performance. As a Facebook Marketing Partner Impression can test and adopt new features before they are rolled out, attend training events and communicate directly with Facebook for resources and troubleshooting.

 Facebook Advertising Services

Facebook offers a wide range of services to advertisers via its Facebook Ads platform including, but not necessarily limited to:

Outbound Marketing

Facebook’s ad network is by far the most developed of the social media advertising platforms. The average cost per click is often cheaper than paid search, yet the targeting options can be much more advanced. This makes Facebook advertising ideal for discovering new markets - test a range of variables to find the ones which work.

The quantity and quality of data Facebook holds about its users is enough to get any marketer excited. Combine this with the ability to geographically target for some incredibly cost-effective campaigns.

Remarketing

Using Facebook's targeting pixel provides even greater opportunities by enabling your adverts to target people based on what pages of your website they have viewed or how recently they have purchased from you. If someone has put a product into their basket, for example, we can send adverts to them within Facebook to show them that product and encourage them to return to complete their purchase.

Audience Mirroring

The people most likely to buy from you in the future are often those who are most similar to people who bought from you in the past.Through audience mirroring, we are able to identify similar audiences to your existing customers and market to them with targeted Facebook adverts.

Integrated Campaigns

Facebook advertising works really well as an accompaniment to other techniques. When your target audience is exposed to your brand across platforms, they are more likely to engage with you.

You might choose to send out targeted ads to people you’ve initially attracted through SEO, or to run Lead Generation ads to expand your email marketing lists. Get in touch to find out more.


Thursday, September 10, 2020

HOW DIGITAL MARKETING WILL DRIVE YOUR BUSINESS POST-PANDEMIC


HOW DIGITAL MARKETING WILL DRIVE YOUR BUSINESS POST-PANDEMIC


The fast-paced nature of digital marketing renders it an industry uniquely attuned to the need for constant adaptation in an ever-changing environment. 

But in the last few months the world as we know it feels altered almost beyond recognition. While we adjust to these changes as individuals, so too do the needs and wants of consumers – meaning all types of businesses must evolve faster than ever 

And as lockdown has forced many businesses to close their physical premises, there has been an inevitable spike in eCommerce that doesn’t look likely to slow down in the near future. Those businesses which were already prepared for online trading when the lockdown began are well placed to pivot as it begins to lift, but those who are not yet switched on to the digital world will have to get onboard and online as soon as possible. 

The digital marketing industry has a valuable opportunity to lead the way into new forms of communication and connection, whether that is business to business, business to consumer, or even nurturing connections between individuals. But anyone looking to harness that power needs to understand how and where to start. 


SO WHAT’S CHANGING?

It might be more pertinent to ask what hasn’t changed? 

But as we move forward and begin to leave lockdown, business owners need to understand what exactly will be different about the way we trade online as well as in the real world. 

For instance, take a look at the ways in which a variety of industries and everyday practices have attempted to digitise themselves. From pubs hosting pub quizzes via Zoom, to events like food and music festivals taking place online, businesses are turning digital not just to make profit, but to build long-term relationships with their customers that secure the interest for the future. 

Businesses that focus solely on profit will lose out on these relationships, and in turn will miss opportunities to build customer loyalty. And as online presence becomes ever more vital for communication, digital marketing is an opportunity not simply to sell your product or service, but to also connect with customers in more meaningful ways for the long-term. 

For those looking to strike the right balance between the two, digital marketing will be the tool that drives your business post-pandemic for the short-term and long-term, allowing for adaptation, growth and ultimately, success. 


So where do you start?

DEVELOPING BRAND RECOGNITION AND ACCESSIBILITY

Achieving brand recognition through digital marketing may seem like a tactic better suited to large scale businesses. 


But in fact, many small businesses can develop their image and raise brand awareness via digital marketing too and as it can be more affordable and accessible than traditional marketing and advertising, it contributes to levelling the playing field in many markets. 


With hashtags like #SupportSmallBusiness trending on social media, it’s clear that not only are consumers relying on online sellers, but they’re actively seeking out small and often local businesses to support. 


When raising your brand profile, you need to be certain about your brand image, and focus your digital marketing strategy on conveying that image to your customers. But bear in mind that your brand should not only be recognisable but accessible too – if your name is new to them, they need to be able to find out about you pretty quickly. Vital information such as operating hours, contact details and location are top priority, but the more information is available the better. 


There are plenty of ways to make this information available that don’t have to be complicated or expensive. Start by claiming your Google My Business profile. It’s totally free, and will appear when customers search for you online, bringing all the information we mentioned to the top of the search engine. You can also include a link to your website, if you have one. 


If you don’t have a website but you’re in a position to start one, it’s a worthy investment for a number of reasons. For a start, it collects all information about your business in one place and is a great chance to develop that brand image we discussed before. You can also share content that is relevant to your business, such as case studies and success stories, customer reviews, blogs relevant to your industry. You can even create an online inventory to allow customers to buy directly from your website – an invaluable opportunity in the eCommerce era. 


Of course, not every business has the resources to start a website from scratch, in which case there are plenty of practical alternatives that are useful for getting your name out there, developing a brand profile, and ensuring that you are available and accessible to customers.


USER ENGAGEMENT & SOCIAL MEDIA STRATEGY

It goes without saying that a social media presence is a necessity for any business operating in the 21st century. 


And in the wake of social distancing, social media has become a crucial tool for unity, connection and communication. Therefore, your social media channels are the perfect platform to distinguish your brand by proving to your customers that you are invested in more than profit. 


When considering social media content, remember to be constantly aware of your brand image and the way you wish to be perceived. If you’re proud to be a local brand and what customers to see that, advertise it! Getting involved with local issues such as charity campaigns proves to customers who are looking local that you are invested in your community. 


Invest in positivity too, wherever you find it. It’s great to have content that’s directly related to your products and services but sharing non-business-related content such as positive news stories keeps your name appearing on people’s timelines and builds positive associations. Just be mindful not to share too much peripheral content, as people don’t like to feel spammed. 


When selecting content for social media, it’s also important to consider that the tone is appropriate and timely. The unpredictable nature of the current circumstances means that your well thought out post created on a Monday might not respond well to Tuesday’s customer demands or social conversations. 


Following people and brands on social media yourself will allow you to observe these changing needs, but don’t be afraid to ask directly! Use social media as a listening tool to ask your customers what content they want to see from you, what they think of your products, and what services they’d like to see. 


 Customer engagement of this nature is also valuable for another form of content, and that is user-generated content. If you have a strong customer base, some forms of user-generated content will appear organically without you having to ask – users posting pictures of products they’ve received from you, for instance. Sharing this type of content from satisfied customers is great, as it reassures them that you’re invested in their satisfaction once they’ve received the product, but it acts as a testimony to your reliability and quality too. 


Again, don’t feel like you should sit and wait for this content to appear – ask customers to share their thoughts and opinions with you for maximum engagement. Not only does it help you appear tuned in and invested, but it will likely yield some valuable feedback too.



Tuesday, September 8, 2020

Digital Marketing Strategy for Small Businesses


Digital Marketing Strategy for Small Business.



Digital Marketing Strategy for Small Business.


A well-planned digital marketing strategy helps your business stay competitive. It means your website, online store, social media channels, email communications and any other online activities are all optimised towards your business goals. Your digital strategy will include key elements such as:


    Website design

    SEO (how well do you show up in searches?)

    Online advertising (such as pay-per-click)

    Social media (e.g. Twitter, Facebook, LinkedIn, Instagram)

    Apps

    Email marketing

    Content marketing


What is a digital strategy?


Your digital strategy will be a key part of your overall business strategy. Business is increasingly conducted online, so your digital strategy simply covers this aspect of your business. If your business operates exclusively online, then your digital and business strategy may be virtually the same thing.


Here are some guidelines to consider when creating your digital strategy.


  •     Plan first. Think about your customer’s perspective and what they’ll be looking for on your website. Make their journey and experience as easy and positive as you can.
  •     Stay up to date. The internet and its associated technologies are constantly evolving. Make sure you educate yourself regularly on trends and developments, such as by subscribing to publications or attending seminars, so you can keep pace with competitors or get ahead. Also ensure that your content stays fresh and that the site is well-maintained. Online stores especially should be updated as often as necessary.
  •     Choose your platforms. Select the social media platforms that suit your brand and are used by your target audience. Don’t feel you have to be everywhere, especially if your customers aren’t.
  •     Budget appropriately. Some online activity may be free, but other areas can be very cost-heavy. Talk to your accountant to ensure you are spending efficiently and in line with your business plan.


Designing your website


Your website is more than a shop window. It should engage customers and reflect your values. It also needs to be simple to use and easy to navigate.


Make sure the style suits the kind of business you are and the services or products you offer. That said, you shouldn’t just copy your competitors if you want to stand out. Investment in a professionally designed and built website is never wasted – professional designers can capture the right look and feel while also being unique to you, so no-one can easily copy you. You may also want to engage UX (user experience) designers to ensure your customers have the smoothest possible journey.


Read our article Selling Online to learn more about this area.

Social media


Social media can drum up interest in your business – if you get it right. Merely ‘being on Twitter’ isn’t enough – you need to choose your platform carefully, build a strategy and commit to it. Each of the major platforms has its own strengths, limitations and unique features, so choose carefully.

Facebook


Ever popular with the largest user base, Facebook is great for sharing links, images and videos. It allows you to link to events, join groups and launch paid promotions. The average age of users is rising, so it’s great for older audiences but less effective for the young. Promoted content can be particularly good value for money.


Summary: A bit old-hat, but still effective.

Twitter


Regarded as the best platform for social customer service, Twitter is fast paced and reactive. Users post messages of up to 280 characters and share all sorts of content. Like Facebook, you can pay to promote content, although it’s generally not as effective for the price.


Summary: Best for raising awareness and building contacts rather than directly marketing.

Instagram


This is a visual social media platform, so ideal for your videos and photos. Essentially for mobile devices, Instagram has a younger user profile, although older people are embracing it more and more.


Summary: Particularly effective for targeting audiences with a short attention span.

LinkedIn


Here’s the largest network for professionals. You can use it to add and find connections, join groups and search by company location, industry and skill.


Summary: Essential for building B2B contacts – just don’t expect to find any customers on there.

YouTube


This is a video-sharing platform with over a billion users. You can upload, view, rate, share, subscribe to and comment on content.


Summary: Useful not just for marketing but for supporting your own products with tutorials, help videos etc. If you can post something people find useful, the potential is limitless.

Getting started on social media


Once you’ve chosen your platforms, plan your social media strategy accordingly. Before you start actively marketing you may have to do a lot of groundwork, building up your followers, developing a presence and getting people interested. Engage with people, react to comments and contribute to conversations that are relevant to your business. Join groups and follow key players in your industry.


Social media respect is hard-won and easily lost, so tread carefully. If you build up a large following only to spam them with sales messages, you’ll wreck all your hard work. Bear these rules in mind:


    Be respectful

    Be interesting

    Be useful


Use your social media channels to give people something for free, even if it’s just your sense of humour or your favourite recipes. Then they may reward you by checking out your products.

Engaging through email


Email marketing can be a very cost-effective way to reach new customers and retain existing ones. Here’s what you need to get started.

Build a good list


Your emails need to reach the right people, and the best way to find them is through a lead capture form on your website. Offer people something interesting and relevant, like an engaging piece of content relating to your market, in exchange for their email address and permission to send occasional emails. Make sure people know what they’re signing up for when they submit their contact details.

What type of email?


You might want to write a regular email newsletter, launch a promotion, send seasonal messages or create a loyalty program. Just ensure that you’re sending something of value to your customers, so they get in the habit of opening your emails rather than just deleting them. For every piece of marketing, have something that people will read for its own sake.

Design and content


Always keep your goal and your customer in mind when creating your email campaign. Segment your contacts into smaller lists with similar interests. This will make it much easier to craft a relevant message for each group. Make sure your call to action is clear and concise too. Your design needn’t try too hard. It should reflect your business and be appealing, but not busy or cluttered.

Analyse performance


How did your emails do? Keep a close eye on performance and you can tune your next message to make it even more effective.

What is SEO?


SEO stands for Search Engine Optimisation. It’s all about boosting your online visibility and getting your website noticed. Put simply, good SEO means a higher ranking.


To achieve really effective SEO, you probably need an expert partner with experience in this field. They will be able to analyse your website, research and develop keywords, optimise content and measure success for you.

What is content marketing?


Content marketing is about attracting customers by giving them something interesting, informative, useful or entertaining – usually for free. In the process, you can draw traffic to your site, attract the right kind of audience, give them something they will appreciate and develop your brand at the same time.


Content marketing may include:


    Blogs

    Articles

    News

    Videos

    Podcasts

    Surveys

    Memes

    Useful tools


The list goes on. ‘Content’ is simply anything that people will consume online for its own sake, and hopefully share with others. In the process, users will come across your brand and (hopefully) be tempted to explore it further. Just make sure that your content has a strong connection with what you’re offering in terms of products or services.


Remember, no part of business changes faster than the digital sphere, which is why your digital strategy needs to be flexible, agile and always ready to develop into new areas.


For help with your Digital Marketing Strategy Click Here.
For More Information Visit digitalmarketing.2create360.com.

Friday, August 7, 2020

Thursday, July 9, 2020

Animated Chrome Background.


  1. So to get this animated background, you will first need to update chrome to the latest version.
  2. Find and download  your favourite animated GIF.  Search for animated gif for sites offering free animated gif.
  3. Right click on the animated gif to download it to your computer.
  4. When the "save file as" dialogue box opens up, CHANGE the file extension from GIF to PNG
  5. IMPORTANT:  Pick "All Files". before you save.



  6. Next open Chrome and click on the customize link on the bottom right.
  7. Click to upload custom background.
  8. And you are done.  Enjoy !


.